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Distribution & Trading

GBE Distribution

Primary objective of this division is to represent local & global brand(s) in Pakistan. GBE in collaboration with international & local manufacturers help to establish specific brands in Pakistan by executing brand building activities through hard work & dedication.

GBE has formed a professional team of sales & marketing personnel powered with expert knowledge of local & global markets/brands. Our primary objective is quality control & maintaining quality standards both in product & service. GBE Head Office is located in Pakistan`s business hub - KARACHI & has branch offices in Lahore & Islamabad that directly caters to GBE`s valued customers nation wide.

GBE Key Activities

GBE resource planning system keeps stock levels at the optimum to ensure that the consumer always receives the freshest stock possible. We maintain stocks at a level to satisfy the sales and promotional cycle requirements of individual brand owners whilst always minimizing the risk of running out of stock. Our warehouse comes under the controls of the Ministry of Health, which enables our handling of any FMCG products. In addition the warehouse management system captures all stock data including batch codes and production/expiry dates to ensure optimum stock rotation. We are able to identify and track all stock that enters the market from our warehouse.

We directly deliver to all our customers to maximize customer service levels. We have systems for continuously tracking and improving the accuracy and timeliness of deliveries. Today our fleet is a judicious mix of small vans, large trucks, and motorcycles. We believe to work very closely with principals and have always subscribed to an open and flexible approach in a rapidly progressing marketing environment.

Efficient management of imports/exports is one of our core strengths and we can handle goods ex-factory, ex-warehouse, FOB, C&F or CIF according to requirements.

Our Brands